Behavioral Targeting
uses information about a person’s behavior to inform businesses and marketers so that they can offer products that are likely to be of interest to that person
Privacy
refers to being free from intrusion; it is the right to be left alone, to be free from surveillance, and to have control over the information collected and stored about yourself
Privacy Protective Laws (U.S.)
refer to legislation designed to protect the private information of U.S. citizens
Surveillance
the close monitoring of behavior through electronic technologies such as wiretapping, data mining, remote video and audio monitoring, GPS, and RFID
Transparency
when a person, business, organization, or government keeps little or nothing secret from the world
Glossary: Privacy